As a Vermont wedding & portrait photographer, I must always learn and continue my photography education. I have to give a quick thank you to the Vermont Professional Photographers organization for bringing the in-person event back to The Essex Resort & Spa. This weekends classes that were held in person on Saturday were provided by the following photographers:
Mark provided terrific stories about how he works and engages with his clients through his editorial; he's been featured in Esquire, Men's Health, Spin magazines. The biggest takeaways from yesterday's workshop, in my opinion, were:
When you're talking to the client you've got to be talking from behind the camera and making the subject more comfortable and engaging to make sure that you're getting a reaction.
If you know who you're photographing and you can do some research beforehand to better prepare yourself before you start taking photos you'll have ideas to bring up if your client isn't comfortable or needs to loosen up. Bringing up something personal about them, but appropriate can shift the dynamic of the portrait session.
Make sure that you have a schedule and stick to it to write and publish your blog, repurpose and repost on the different social media platforms. This workshop was a wonderful reminder that when you work on your photography business your business will start working for you.
There is a vast difference between working in your business and working on your business. Writing photography blogs is the latter, you need to make sure that you're crafting content as a professional photographer.
"Gear Does Not Make You Money, You Do"
This quote from Leslie resonates with me as many photographers are focused on lenses, cameras, and other types of photography equipment to be the best photographers.
It's not that gear that's bright and shiny doesn't make you feel fantastic, it's more or less about knowing how to actually craft photographs that show people in their best light.
Only display your best work, less is more. Only put the type of photographs you want to book online. Surprisingly it's not about posting quantity, it's all about the quality of the photographs that you put out online.
Remember that photography is always evolving, if you don't learn you'll be left in the dust. Being that I'm located in Vermont it's one of the smallest populations in the country as states go, it's important to me to make sure that I'm working to stay ahead of other photographers in the area.
Learning at the Vermont Professional Photographers annual convention every year is something that I look forward to, it's a fun learning environment with like-minded photographers who want to build you up so that you're the best that you can be.
Brian Farnum | B. Farnum Photography | Vermont Wedding Photographer | Vermont Portrait Photographers